Copa Airlines’ New Panama Stopover Program expects to attract over 125 thousand tourists per year to Panama which will contribute an estimated $100 million to Panama’s annual economy
What is the Panama Stopover Program?
The program seeks to encourage the more than six million passengers that travel through Panama each year to schedule time for an extended stop in the Panama up to seven days at the time of ticket purchase, without additional cost in air fare. In doing so, tourists can enjoy two destinations for the price of one.
This plan takes advantage of Panama’s central location that often makes it a layover spot between North and South America or South America and Europe or Asia.
Three entities have come together to create a marketing campaign for the Panama Stopover program. The Tourism Authority of Panama (ATP), Panama’s Tourism Promotion Fund (PROMTUR), and Copa Airlines are collaborating on this campaign.
The campaign, under the concept “Two Destinations, One Fare,” will be launched in the U.S. and will promote Panama, giving passengers the possibility to visit two destinations for the same airfare.
In order to ensure this option appeals to travelers, the campaign focuses on many of Panama’s desirable offerings. Costa Rica, Peru, and Colombia still outpace Panama when it comes to international tourism. Nonetheless, Panama offers many similar attractions to these more popular destinations.
The Panama Stopover program campaign highlights Panama’s fantastic natural landscapes, cultural experiences, and culinary delights. When travelers can add Panama to their travel itinerary at no extra cost, they’ll see what this marvelous country has to offer.
Benefits for Panama
The Panama Stopover program provides a cost-effective way for jet setters to enjoy an additional destination. Additionally, it could also lead to substantial boosts in Panama’s tourism industry. Each year, about 6 million travelers have a layover in Panama. Most of these tourists, however, never leave the airport. If the Panama Stopover Program convinces even a modest percentage of these tourists to spend a few days to a week in Panama, this could mean a serious increase in revenue.
Taking Advantage of the Panama Stopover Program
While the campaign for the Panama Stopover program is already being rolled out, the offer itself will begin in the early months of 2020. Initially, the program will be limited to flights booked with Copa Airlines. Copa offers itineraries between Panama and 80 destinations in 33 countries.
In the future, the plan is to expand the program to include KLM, Air Europa and Air China.
The Panama Stopover can be included in itineraries to or from any of the 80 destinations in 33 countries Copa Airlines serves. Travelers can purchase their Panama Stopover ticket by contacting Copa Airlines Reservation Centers and ConnectMiles Service Centers. Copa has more than 60 sales offices in the continent, travles agencies and wholesale agencies in North, Central, South America and the Caribbean and sales representatives in 24 countries in Europe, Asia and Oceania.